Supplier text everywhere
Product pages that reuse supplier descriptions give Google no reason to rank your shop.
Ecommerce SEO
Ecommerce SEO Agency in Leicester
Ecommerce SEO agency support for Leicester online shops that want category and product pages to rank, from Shopify stores to custom builds. Our agency has 11+ years in search, and the Ecommerce plan costs £329 a month with no VAT added.
Online shops
Ecommerce SEO for shops that sell online
Ecommerce SEO is how an online shop gets found by people who are ready to buy, without paying for every click. The searches that matter most are for categories and products, and those are the pages we focus on first.
SEO for ecommerce sites is different from SEO for a local service business. A shop can have thousands of pages, many of them near copies of each other, so structure and technical health matter as much as content.
Ecommerce marketing through search also keeps working after you stop paying for it. A category page that ranks well brings in sales every day, while paid ads stop the moment the budget runs out.
CheckoutThe problem
Why ecommerce businesses struggle to get found
Ecommerce SEO problems usually start with how shop platforms build pages. These are the six issues we find most often when we audit online shops.
Filters that multiply pages
Faceted navigation creates thousands of near-identical URLs that split rankings.
Category pages with no text
Category pages with only a product grid miss the words shoppers search for.
Out of stock pages vanish
Deleted product pages lose the links and rankings they built up.
Slow mobile pages
Heavy images and app scripts slow product pages and cost sales.
Marketplaces on page one
Online shop SEO has to compete with marketplaces and big brands.
Search terms
What online shoppers search for
Ecommerce search terms fall into a few patterns, and each one needs a different page type to rank. We map every keyword group in your shop to one page so pages never compete.
Swipe sideways to see every column
| Search type | Example search | Page that should rank |
|---|---|---|
| Category | mens running shoes uk | Category page |
| Product | [brand] [model] size 10 | Product page |
| Buying intent | buy [product] online next day delivery | Category or product page |
| Comparison | best [product] for [use] | Buying guide |
| Local stockist | [product] shop leicester | Category page with a Leicester section |
| Problem | how to choose [product] | Guide linking to categories |
Our service
Our ecommerce SEO service
SEO for ecommerce sites from our agency covers six areas of work, each aimed at getting more of your range in front of people ready to buy. The Ecommerce plan includes two product or category optimisations every month.
Category page SEO
Category page SEO is where most ecommerce rankings are won.
- Helpful category copy
- FAQs on top categories
- Internal links between ranges
Product page SEO
Product page SEO turns supplier text into unique descriptions.
- Best sellers first
- Clear titles and specs
- Image alt text
Shopify SEO
Shopify SEO fixes what the platform does not handle by default.
- Collection URL duplicates
- Thin tag pages
- Theme speed
Technical SEO for shops
Technical SEO for online shops keeps Google on the pages that sell.
- Filter URL rules
- Canonical tags
- Sitemaps
Product schema
Product schema gives Google your price and stock data to read.
- Price and stock
- Brand and SKU
- Breadcrumbs
Content and links
Ecommerce content such as buying guides earns links and traffic.
- Buying guides
- Sector links
- Seasonal pages
Shopify
Collections, tags, theme speed and apps.
WooCommerce
Categories, plugins and hosting speed.
BigCommerce
Faceted search and product URLs.
Custom builds
Briefs your developer can work from.
Platforms
Shopify SEO agency support
Shopify SEO agency work starts with the issues every Shopify store shares. Products can appear under several collection URLs, tag pages create thin duplicates, and many themes load scripts that slow down mobile pages.
Shopify SEO fixes are made inside your theme and apps, with every change logged and tested. We also work with WooCommerce, BigCommerce and custom builds, using the same order: technical health first, then categories, then products.
Local data
Ecommerce in Leicester
Ecommerce in Leicester is a bigger sector than in most UK cities. The city has 365 online retailers, 1.4 times the average of the other big cities we compared.
Leicester online shops often sit on top of the city's textile and clothing base, with 340 makers at 4.6 times the big-city average, so fashion and clothing searches are especially crowded.
Fashion SEO for Leicester brands therefore needs sharp category targeting and unique product content, because the same styles are often sold by many shops at once.
365online retailers in Leicester
4.6xthe big-city average for textiles
Source: ONS business counts, rounded to the nearest 5.
Fashion and clothingPage types
Category pages and product pages
Category pages and product pages do different jobs in ecommerce SEO, so we treat them differently.
Category pages
Category pages target the broad searches with the most buyers, such as a product type and size. They need helpful copy above or below the grid, clear filters and links to related ranges.
- Target one keyword group each
- 150 to 300 words of useful copy
- FAQs for common buying questions
Product pages
Product pages target exact model and brand searches from people close to buying. They need unique descriptions, full specs, good images and product schema so Google can show price and stock.
- Unique copy for best sellers
- Specs, sizes and delivery info
- Kept live with a note when out of stock
Results
Results
Ecommerce SEO results we can point to come from businesses that sell and take bookings online. Both clients are in the US, and each number shows its period and source.
Event equipment rental · US17 months
View full size$1.96M
Revenue logged by the client in call tracking from organic search and Google Business Profile, with 384 conversions.
- Organic traffic from near zero to about 21,500 a month (Semrush estimate)
- About 6,000 ranking keywords (Semrush estimate)
Balloon and event decor · US6 months
View full size50 → 912
Organic visits a month grew from about 50 to 912 in 6 months, with ranking keywords rising to 1,319 (Semrush estimate).
- Business Profile contacts grew from 61 to 247 a month over 7 months
Pricing plans
SEO prices in Leicester
No VAT addedRolling monthlyNo setup fee
Local
Trades, shops and clinics with one location
£249 / month
- Google Business Profile management and posts
- Citations and on-page work
- 1 optimised page or local article a month
- 10 tracked search terms
- Monthly report and 20 minute call
FOR ONLINE SHOPS
Ecommerce
Shops that need products and categories to rank
£329 / month
- Technical health checks
- 2 product or category optimisations a month
- Product schema
- 15 tracked search terms
- Monthly report and call
National
Leicestershire-wide or selling across the UK
£499 / month
- Everything in Local
- 2 town or service pages a month
- 2 quality links a month
- Technical monitoring and AI answer check
- 30 tracked search terms
SEO Kickstart for Leicester firms that want proof first: a one-off audit with fixes to up to 10 pages, done in 10 working days.
How it works
Our ecommerce SEO process
Ecommerce SEO with us follows four stages, starting with the fixes that affect the most pages at once.
- 1
Week 1
Shop audit
SEO audit of your shop structure, speed and top categories.
- 2
Month 1
Technical fixes
SEO fixes for filters, duplicates, sitemaps and schema.
- 3
Month 2
Categories
SEO copy and FAQs for your highest value categories.
- 4
Month 3
Products and links
SEO content for best sellers, plus guides that earn links.
FAQ
Ecommerce SEO FAQs
How much does ecommerce SEO cost in Leicester?
Ecommerce SEO with us costs £329 a month on the Ecommerce plan, with no VAT added and no long contract. Larger shops that need links and more pages each month move to National at £499.
Do you work with Shopify stores?
Shopify SEO is a large part of our ecommerce work. We fix duplicate collection URLs, speed and theme issues, and write unique product and collection content.
How long does ecommerce SEO take?
Ecommerce SEO usually shows first gains on category pages within a few months, once technical fixes are indexed. Competitive product terms take longer.
Should we write unique product descriptions?
Unique product descriptions help most when many shops sell the same items with the same supplier text. We start with your best sellers and top categories.
What happens to out of stock products?
Out of stock product pages should usually stay live with a clear note and links to similar items, so they keep their rankings and links.
Can you help with Google Shopping?
Google Shopping free listings use your product feed and Merchant Center, which we can set up and check. Paid Shopping ads are outside our service.