Business Profile optimisation
Google Business Profile work covers categories, services, areas, photos and weekly posts.
Map pack and near me searches
Local SEO Services
Local SEO services for UK small businesses that want more calls from the Google map pack and near me searches, run by the agency behind SEO Leicester. Our agency has 11+ years in search, with packages from £249 a month and no VAT added.
The basics
What is local SEO?
Local SEO is the work that gets a business shown to people searching nearby. It covers the map pack, the three businesses Google shows with a map, and the local organic results underneath it.
Local SEO results are decided by three things Google names itself: relevance, distance and prominence. Relevance is how well your profile and pages match the search, distance is how close you are to the searcher, and prominence is how well known and trusted your business is.
Local SEO services work on the two parts you can change. Distance is fixed, but relevance and prominence can be improved with a stronger Business Profile, better local pages, consistent listings, reviews and links.
Relevance
Profile and pages match the search.
Distance
How close you are to the searcher.
Prominence
Reviews, links and mentions.
Tracking
Positions checked across your area.
What is included
What our local SEO services include
Local SEO company work covers nine areas. Most firms we audit have three or four in place, so the fastest gains come from filling the gaps.
Citations and NAP clean-up
Citations on the main UK directories, with the same name, address and phone everywhere.
Local landing pages
Local pages for each town or service area, written with real local detail.
Reviews strategy
Review requests to real customers after each job, and replies to every review.
Local links
Local links from business groups, suppliers, events and local news.
On-page local signals
On-page signals such as titles, headings and contact details that name your area.
Local schema
Local business schema with your services, hours and service areas.
Grid rank tracking
Local rank tracking from points across your area, not just one postcode.
Monthly report
Monthly reports with calls, direction requests, forms and map pack positions.
Leicester
Local SEO in Leicester
Local SEO in Leicester is busy because the city has 13,905 businesses, with 42% of them in the Leicester South constituency alone. Many share the same few streets and the same map pack.
Local SEO services in Leicester matter most for the busiest local categories: 345 takeaways, 285 garages, 265 hair and beauty salons and 195 restaurants all compete for near me searches.
Local SEO company work in Leicester also reaches the 30,140 businesses in the Leicestershire districts around the city, where towns such as Hinckley and Loughborough have their own searches and fewer firms targeting them.
13,905businesses in Leicester
42%in Leicester South
Source: ONS UK Business Counts 2026, rounded to the nearest 5.
High streetResults
Results
Local SEO results we can point to come from call tracking data, with paid ads excluded from every figure. All clients are in the US.
Laser and skin clinic · US7 months
View full size$103,312
Revenue logged by the client in call tracking from Google Business Profile and organic search, with 957 conversions. Paid ads excluded.
- 2,667 Business Profile contacts and $82,022 from the profile
- About 7,100 organic visits a month (Semrush estimate)
HVAC company · US4 months
View full size40 → 346
Business Profile contacts a month grew from 40 to 346 in four months, tracked in call tracking.
- 1,392 Business Profile contacts over 7 months
Balloon and event decor · US7 months
View full size61 → 247
Business Profile contacts a month grew from 61 to 247, with $17,596 revenue logged and 47 conversions. Paid ads excluded.
- Organic visits from about 50 to 912 a month in 6 months (Semrush estimate)
- 1,319 ranking keywords (Semrush estimate)
Family dental practice · US11 months
View full size56 → 173
Monthly calls and forms grew from 56 to 173, with 1,340 contacts from Business Profile and organic search.
- About 24,500 organic visits a month (Semrush estimate)
- 18,250 organic keywords (Semrush estimate)
- Month 1: profile, categories and fixes
- Month 2: local pages and citations
- Month 3: reviews routine and first links
- Every month: report and 20 minute call
Small businesses
Local SEO for small businesses
Local SEO for small business owners is usually the best value marketing they can buy. Most customers search with a town name or near me, and the map pack sends calls without a cost per click.
Local SEO for small firms also fits owner-run diaries. The work runs in the background, with one report and one 20 minute call each month, and no need for you to write content or chase links.
Local SEO results for a small business usually start with the Business Profile, often within the first few months, while local pages and links build over the following months.
Pricing plans
SEO prices in Leicester
No VAT addedRolling monthlyNo setup fee
Local
Trades, shops and clinics with one location
£249 / month
- Google Business Profile management and posts
- Citations and on-page work
- 1 optimised page or local article a month
- 10 tracked search terms
- Monthly report and 20 minute call
FOR ONLINE SHOPS
Ecommerce
Shops that need products and categories to rank
£329 / month
- Technical health checks
- 2 product or category optimisations a month
- Product schema
- 15 tracked search terms
- Monthly report and call
National
Leicestershire-wide or selling across the UK
£499 / month
- Everything in Local
- 2 town or service pages a month
- 2 quality links a month
- Technical monitoring and AI answer check
- 30 tracked search terms
SEO Kickstart for Leicester firms that want proof first: a one-off audit with fixes to up to 10 pages, done in 10 working days.
More than one site
Local SEO for multi-location businesses
Local SEO services UK firms with several branches need a page and a profile for each location, without copying the same text.
One profile per location
Each branch needs its own verified Business Profile, with its own photos, hours and reviews.
- Verified profile for each site
- Local photos and posts
- Separate review routines
Location pages that are not copies
Each branch needs its own page with real local detail, not the same text with a new town name.
- Branch team and services
- Local areas and directions
- Local proof and reviews
Choosing help
Choosing a local SEO expert or consultant
Local SEO experts should be able to show real results with the source and the period, explain what they will do each month and price it up front.
Local SEO consultants who promise a guaranteed number one spot, offer to write reviews or sell packs of cheap links are red flags. Each of these can harm your profile or your site.
Ask
- What will you do each month?
- Can I see results with sources?
- What does it cost and for how long?
Avoid
- Guaranteed number one rankings
- Fake or paid reviews
- Cheap link packs
Local SEO audits show how you appear in the map pack, what your profile is missing and three quick wins, free within 1 UK working day.
Get a free local SEO auditFAQ
Local SEO FAQs
How is local SEO different from SEO?
Local SEO focuses on searches with a place in them, the map pack and your Business Profile. General SEO also covers national searches that are not tied to a place.
How long does local SEO take?
Local SEO often shows more map pack calls within a few months, once the profile and citations are in place. Local pages and links keep building over the following months.
How much does local SEO cost in the UK?
Local SEO packages in the UK usually cost £300 to £1,200 a month. Our Local plan is £249 a month with no VAT added.
Do I need a physical address for a Business Profile?
Google Business Profiles can be set up as a service area business without showing an address, as long as you serve customers at their location.
Can you get me into the map pack?
Map pack positions depend partly on distance, which no one controls. We improve relevance and prominence, then track your position across your area.
Do reviews help local SEO?
Reviews help local SEO through their number, how recent they are and what they say. We help you ask real customers and never write or buy reviews.
What are citations?
Citations are listings of your business name, address and phone on directories. Matching details everywhere help Google trust where you are.
Do you do local SEO near me?
Local SEO near me searches are about the customer's location, not ours. We work remotely with businesses across the UK, with Leicestershire as our home patch.